TrailblazeHER: Elevating Women Athletes
8-week online coaching program for trail running women ready to level up their distance
A transformative coaching experience for women who want to build the strength, endurance, and consistency to take on longer distances—whether it’s your first 50k or leveling up—without feeling overwhelmed or putting your life on hold.
Own the Distance.
Make Your First 50k Happen.
Longer distance. Faster pace. Stronger runs. More endurance. Real progress.
Introducing the first group trail running program built around your life—where training fits into your schedule, energy, and everything in between, so you can get faster, stronger, and stay consistent.
My own journey into running ultras has been full of uncertainty: Am I training enough? Am I doing too much? What happens if I miss a run? How do I fit all the things in?
I’ve gone all in, only to feel overwhelmed, burned out, or unsure if I was even on the right path.
Over time, I’ve learned that training isn’t about doing more—it’s about doing the right things, in a way that works with your life. Now, I focus on strategic effort and consistent progress.
Because here’s the truth: Your training needs to fit into your life, not the other way around. It has to be realistic—something you can stick with even on your busiest days. It has to challenge you enough to get stronger and faster, but not so much that you burn out.
This program isn’t about doing it all—it’s about doing what works for YOU.
It bridges the gap between life’s demands and your training, so that you can grow stronger, run farther, and stay consistent without sacrificing everything else.
This isn’t just a list of things to do—it’s about showing you how to fit training into your life, how to build real strength, and how to keep pushing through so you don’t just cross the finish line, but transform into the trail runner you’ve always wanted to be.
With TrailblazeHER, you don’t have to choose between your life and your running.
Your training, your way—let’s make it happen.
You know things need to change
Maybe you've tried to level up your distance before. Maybe you’ve followed cookie-cutter plans, tried running with a friend and stuck to their schedule, or thought you could skip strength training just to fit in the runs.
But nothing's quite clicked, right?
You’re juggling work, family, and everything else. Your running dreams keep calling, but nothing seems to fit your life—leaving you feeling stuck, frustrated, or even overwhelmed. You might even be scared you’re going to mess things up, not just with your running, but with your life too.
The fear of losing balance—of dropping everything else in the process—has you second-guessing.
And you’ve seen a million “solutions” online, but it’s left you in freeze or flight mode, unsure of what will actually work for you.
Here’s the thing: You don’t need another generic plan.
You need TrailblazeHER—a program built for women who want to complete their first 50k without losing everything else along the way. It’s not just about the finish line—it’s about creating lasting habits, owning your power, giving yourself grace and learning to push through the highs and lows, no matter what life throws your way.
Why TrailblazeHER?
It Fits Your Life, Not Just Your Running.
You’re not a one-size-fits-all woman, so why should your training plan be? Whether you're just starting or have some experience, I’ll meet you where you are and build a plan that fits your unique schedule and goals.
It’s About More Than Just Running.
I focus on strength—physical, mental, and emotional—so you’ll have the power to keep going even when things get tough. You’ll not only build endurance; you’ll become a stronger, more resilient version of yourself.
You’re Not Alone.
With the support of a community of women who get it, you’ll never feel like you’re doing this on your own. We’re here for you every step of the way.
It Fits Into Your Busy Life.
You’re juggling a million things. That’s why this program is designed to work with your life, not against it. I’ll help you create sustainable routines that prioritize your running goals without sacrificing everything else.
This Is the Change You’ve Been Looking For.
TrailblazeHER isn’t like the other programs you’ve tried. It’s built for women who are ready to make running a part of their life without the overwhelm. It’s time to stop wasting time and start moving forward—strong, empowered, and ready to finish your first 50k.
What to expect
8 weekly Zoom group calls which include a lesson with time to ask any questions no matter what the topic. I stay on the call until you have all your answers.
Private Facebook community to engage with myself and other TrailblazeHERs and post homework
Ongoing communication with me between calls via email or text to make sure when the shit hits the fan, we can work together to troubleshoot and when things go amazing, we can celebrate. This is especially helpful as you are building your plan and figuring out how your schedule works.
Strength workouts specifically for trail runners and an example 50k training plan to help you build your unique training program.
Access to the Final Surge app under the TrailblazeHER team to build your training plan and get real-time feedback from me.
Course Higlights
Week 1: Build Your Foundation – Audit your life to identify what matters most, set intentions, and create space for growth in training and beyond.
Week 2: Align Your Strategy – Test your schedule, establish routines, and balance movement with the demands of daily life.
Week 3: Build Your Base – Strengthen your foundation by focusing on consistency, self-awareness, and gradual progress.
Week 4: Expand with Intention – Explore variety in effort, embrace challenges, and balance pushing yourself with recovery.
Week 5: Master Your Momentum – Fine-tune long-run strategies while learning how to sustain energy and keep moving forward.
Week 6: Fine-Tune Your Focus – Shift gears with tapering strategies, stay mentally sharp, and prepare for success without overloading.
Week 7: Plan Your Peak – Step into your moment with a clear race-day plan, confident pacing, and a balanced mindset.
Week 8: Celebrate & Sustain – Reflect on your journey, celebrate wins, and set yourself up to maintain momentum and balance beyond the finish line.
You’re juggling work, family, and life, but you know your training deserves time and attention.
You’ve tried cookie-cutter plans or run with friends, but you’ve realized that doesn’t work with your life.
You want a plan that doesn’t just focus on running—but integrates strength, endurance, and real support.
You’re tired of feeling overwhelmed by all the advice out there and need a clear, practical path to your first 50k.
You’re ready to invest in yourself, commit to a sustainable routine, and become the woman who crushes her running goals—without burning out.
Who is this for?
You’re looking for a one-size-fits-all program that doesn’t require commitment or flexibility.
You’re not willing to put in the work to change habits and align running with the rest of your life.
You believe running should come without strength training or are unwilling to focus on building strength.
You’re expecting a quick fix without any personal effort, support, or real-life adjustments.
You’re not ready to embrace change or take accountability for your progress.
Who is this not for?
Hi, I’m Brittany Olson creator of TrailblazeHER.
All my life, I’ve been an athlete. As a kid, I just played sports—no schedule, no pressure, just pure fun. But as I got older, my playground got bigger, and things got a lot more complicated. Suddenly, it wasn’t just about running around and having fun. It was about balancing work, life, and my training (and trying not to burn out). And that’s when the real challenge began.
I know what it’s like to try and juggle it all—trail running, strength training, work, life—you name it. When I first started running trails, I thought I could handle everything. But even after 13 years of consistent strength training, I found myself cutting corners. Not because I didn’t care, but because I was stuck in that relentless grind: always busy, always pushing, no time to breathe—or plan for what I needed.
It didn’t take long for my body to remind me that wasn’t sustainable. I was constantly exhausted. Without the strength training I relied on, my recovery dragged, my endurance suffered, and running started feeling like a chore instead of a passion. I found myself frustrated and burnt out, tired of starting over again and again because I wasn’t putting myself first. I realized I needed to make a change—not just for my running but for my sanity.
Setting boundaries and learning to manage my time in a way that prioritized me didn’t happen overnight, but it made all the difference. That’s why I created TrailblazeHER: to help women like you who feel stuck in the grind and want to finally find balance.
I’ve been there, and I get it. It’s hard to say no to things that don’t serve you. It’s hard to make a plan when life feels chaotic. But here’s the truth: you can run strong, feel energized, and stop spinning your wheels. You don’t have to keep starting over, and you don’t have to do it alone.
I’ll help you create a plan that fits you—your body, your goals, and your busy schedule—so you can hit your running milestones without burning out. You’ll learn how to build strength, recover faster, and set boundaries that actually stick.
TrailblazeHER is about more than just running. It’s about reclaiming your time, your energy, and your confidence. It’s about proving to yourself that you’re capable of so much more than just getting through the day.
Sound good? Let’s break the grind for good and start training with purpose.
TESTIMONIAL PLACEHOLDER
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Pics of testimonials instead of pics of people
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.