TrailblazeHER: Elevating Women Athletes

8-week online group coaching program for trail running women ready to level up their distance

A coaching experience for women who want to build the strength, endurance, and consistency so you can take on longer distances—whether it’s your first 50k or leveling up—without feeling overwhelmed or putting your life on hold.

TrailblazeHER open in late summer/early fall 2025!

Own the Distance.

Make Your First 50k Happen.

Longer distance. Faster pace. Stronger runs. More endurance. Real progress.

This ain’t your mama’s traditional cookie cutter plan!

Introducing the first women’s group trail running program built around your life using the 4 Ms blueprint—where training fits into your schedule, energy, and everything in between, so you can get faster, stronger, and stay consistent.

My own journey into running ultras has been full of uncertainty: Am I training enough? Am I doing too much? What happens if I miss a run? How do I fit all the things in?

I’ve gone all in, only to feel overwhelmed, burned out, or unsure if I was even on the right path.

Over time, I’ve learned that training isn’t about doing more—it’s about doing the right things, in a way that works with your life. Now, I focus on strategic effort and consistent progress.

Because here’s the truth: Your training needs to fit into your life, not the other way around. It has to be realistic—something you can stick with even on your busiest days. It has to challenge you enough to get stronger and faster, but not so much that you burn out.

This program isn’t about doing it all—it’s about doing what works for YOU.

It bridges the gap between life’s demands and your training, so that you can grow stronger, run farther, and stay consistent without sacrificing everything else.

This isn’t just a list of things to do—it’s about showing you how to fit training into your life, how to build real strength, and how to keep pushing through so you don’t just cross the finish line, but transform into the trail runner you’ve always wanted to be.

With TrailblazeHER, you don’t have to choose between your life and your running.

Your training, your way—let’s make it happen.

You know things need to change

Maybe you've tried to level up your distance before. Maybe you’ve followed cookie-cutter plans, tried running with a friend and stuck to their schedule, or thought you could skip strength training just to fit in the runs.

But nothing's quite clicked, right?

You’re juggling work, family, and everything else. Your running dreams keep calling, but nothing seems to fit your life—leaving you feeling stuck, frustrated, or even overwhelmed. You might even be scared you’re going to mess things up, not just with your running, but with your life too.

The fear of losing balance—of dropping everything else in the process—has you second-guessing.

And you’ve seen a million “solutions” online, but it’s left you in freeze or flight mode, unsure of what will actually work for you.

Here’s the thing: You don’t need another generic plan.

You need TrailblazeHER—a program built for women who want to complete their first 50k without losing everything else along the way. It’s not just about the finish line—it’s about creating lasting habits, owning your power, giving yourself grace and learning to push through the highs and lows, no matter what life throws your way.

Why TrailblazeHER?

It Fits Your Life, Not Just Your Running.
You’re not a one-size-fits-all woman, so why should your training plan be? Whether you're just starting or have some experience, I’ll meet you where you are and build a plan that fits your unique schedule and goals.

It’s About More Than Just Running.
I focus on strength—physical, mental, and emotional—so you’ll have the power to keep going even when things get tough. You’ll not only build endurance; you’ll become a stronger, more resilient version of yourself.

You’re Not Alone.
With the support of a community of women who get it, you’ll never feel like you’re doing this on your own. We’re here for you every step of the way.

Your Life is Busy.
You’re juggling a million things. That’s why this program is designed to work with your life, not against it. I’ll help you create sustainable routines that prioritize your running goals without sacrificing everything else.

This Is the Change You’ve Been Looking For.
TrailblazeHER isn’t like the other programs you’ve tried. It’s built for women who are ready to make running a part of their life without the overwhelm. It’s time to stop wasting time and start moving forward—strong, empowered, and ready to finish your next ultra.

What to expect

  • 8 weekly Zoom group calls which include a lesson with time to ask any questions no matter what the topic. I stay on the call until you have all your answers.

  • Private Facebook community to engage with myself and other TrailblazeHERs and post homework

  • Ongoing communication with me between calls via email or text to make sure when the shit hits the fan, we can work together to troubleshoot and when things go amazing, we can celebrate. This is especially helpful as you are building your plan and figuring out how your schedule works.

  • Strength workouts specifically for trail runners and an example 50k training plan to help you build your unique training program.

  • Access to the Final Surge app under the TrailblazeHER team to build your training plan and get real-time feedback from me.

    Sign up by March 30 at midnight!

The TrailblazeHer 4 Ms Blueprint.

This isn’t just another running program—it’s a system built to make training work for you. The 4 Ms Blueprint (Mindset, Movement, Moderation, and Momentum) runs through everything we do in these 8 weeks. Some weeks will focus more on one or two, but you’ll always see how they connect—because they can’t be separated.

Mindset: Train Your Brain Like an Athlete

If you’ve ever struggled with perfectionism, comparison, or feeling like you have to run hard every time—this is where we change that. You’ll learn how to:
✔ Ditch the all-or-nothing mindset so you actually stay consistent
✔ Stop being your own biggest critic and start running with confidence
✔ Get out of your head and train smarter (not just harder)
✔ Know what to do mentally when things get tough in long runs and races

Movement: Smart Training for Strength and Speed

We’re not just running—we’re building a strong, resilient body that can handle the miles. You’ll get:
✔ A clear plan for how running and strength work together (when to do what)
✔ The right mix of workouts: VO2 max, tempo runs, long runs, and easy runs
✔ A strategy for recovery, mobility, and the right cross-training for you
✔ Gear guidance—shoes, clothing, and essentials to support your movement

Moderation: Balance Training, Fueling, and Life

You can train hard without burning out—here’s how:
✔ Nutrition and fueling strategies for training, racing, and everyday life
✔ Hydration and electrolyte needs so you’re not guessing
✔ How to avoid overtraining and undertraining (yes, both matter!)
✔ The power of intentional off-seasons, recovery phases, and rest

Momentum: Keep Moving Forward

The best plan is one you can stick with. That’s why we focus on:
✔ How to be consistent—even when life gets busy
✔ Stacking small wins so training feels easier over time
✔ How the other 3Ms work together to create lasting progress

This blueprint isn’t just a theory—it’s the foundation of the entire program. Because when you train this way, you don’t just get through 8 weeks—you set yourself up for lifelong success as a runner.

  • You’re ready to stop trying cookie-cutter plans and create a personalized, flexible strategy that fits YOU.

  • You want to build both physical strength and mental resilience to handle longer distances—without burning out.

  • You’re looking for a sustainable way to integrate training into your busy life, without sacrificing everything else you love and focus on the process.

  • You crave support from a community of like-minded women who get the unique challenges you face as a trail runner.

  • You’re ready to commit to a proven system, the 4 Ms Blueprint, that helps you grow stronger, more confident, and consistently crush your goals.

Who is this for?

  • You’re looking for a one-size-fits-all program that doesn’t require commitment or flexibility.

  • You’re not willing to put in the work to change habits and align running with the rest of your life.

  • You believe running should come without strength training or are unwilling to focus on building strength.

  • You’re expecting a quick fix without any personal effort, support, or real-life adjustments.

  • You’re not ready to embrace change or take accountability for your progress.

Who is this not for?

Hi, I’m Brittany Olson creator of TrailblazeHER.

All my life, I’ve been an athlete. As a kid, I just played sports—no schedule, no pressure, just pure fun. But as I got older, my playground got bigger, and things got a lot more complicated. Suddenly, it wasn’t just about running around and having fun. It was about balancing work, life, and my training (and trying not to burn out). And that’s when the real challenge began.

I know what it’s like to try and juggle it all—trail running, strength training, work, life—you name it. When I first started running trails, I thought I could handle everything. But even after 13 years of consistent strength training, I found myself cutting corners. Not because I didn’t care, but because I was stuck in that relentless grind: always busy, always pushing, no time to breathe—or plan for what I needed.

It didn’t take long for my body to remind me that wasn’t sustainable. I was constantly exhausted. Without the strength training I relied on, my recovery dragged, my endurance suffered, and running started feeling like a chore instead of a passion. I found myself frustrated and burnt out, tired of starting over again and again because I wasn’t putting myself first. I realized I needed to make a change—not just for my running but for my sanity.

Setting boundaries and learning to manage my time in a way that prioritized me didn’t happen overnight, but it made all the difference. That’s why I created TrailblazeHER: to help women like you who feel stuck in the grind and want to finally find balance.

I’ve been there, and I get it. It’s hard to say no to things that don’t serve you. It’s hard to make a plan when life feels chaotic. But here’s the truth: you can run strong, feel energized, and stop spinning your wheels. You don’t have to keep starting over, and you don’t have to do it alone.

I’ll help you create a plan that fits you—your body, your goals, and your busy schedule—so you can hit your running milestones without burning out. You’ll learn how to build strength, recover faster, and set boundaries that actually stick.

TrailblazeHER is about more than just running. It’s about reclaiming your time, your energy, and your confidence. It’s about proving to yourself that you’re capable of so much more than just getting through the day.

Sound good? Let’s break the grind for good and start training with purpose.

Testimonials

 FAQs

  • We will meet weekly* for 8 weeks starting Tuesday, April 8 at 4 PM MST (1 PM EST) via Zoom calls. I will send out reminder emails with the Zoom link but I encourage you to mark your calendars too.

    These calls will last 1.5 - 2 hours as I will be teaching and I will be on the call until every singe question is answered. We will be building your plan together so I’m here for as long as it takes.

    You will have access to me outside of the calls so you can have al your questions answered throughout the the 8 weeks via text, email and the private Facebook community.

    *Note: We will not be meeting May 6.

  • This program is to help you learn how the 4 M’s will help you keep showing up for yourself and not have to start all over…again. In order to make this work you will need to make the effort to make the change. Take ownership in your time to do the workouts, learn to choose proper food options and show up to the live sessions or watch the recordings. Engage, ask questions or ask for help when faced with challenges. That’s why we have live time together and the Facebook group.

  • You will need Internet access via computer and phone. We will have our calls through Zoom.

    You will also be downloading a FREE fitness app (Final Surge) which I will invite you to be on the TrailblazeHER team. You will input your running and strength plan into this app (don’t worry, I will show you how it works).

    And if you’re a note taker like me, you will want to have a pen and notebook ready or use the notes app on your phone/computer. I also recommend having a planner (paper or electronic) as we will dive into how training will fit into your unique life.

  • Everyone will start with an example 50k running plan which we will work through to adjust it for YOU. This will be a great starting point and, once you’ve completed TrailblazeHER, it sure as heck will match your life.

    You will also receive strength and mobility workouts specific for runners. All workouts are delivered via easy to follow pdfs with accompanying video tutorials for every workout with extensive verbal cues. Plus, you get lifetime access!

  • I’m not promising you will finish a 50k in these 8 weeks together. But I am setting you up to fall in love with the process and make those small changes so you will leave TrailblazeHER knowing REALISTICALLY you are going to level up your distance. And also knowing how to be consistent with your training even when shit goes upside down.

    So many programs offer quick fixes but they aren’t permanent. I’m offering this Intro to the 4 Ms of Blueprint so you will have the tools to build sustainable habits and keep that momentum going.

    On top of that, you will walk away with strength and mobility workouts that you will ALWAYS have access to as well as a running plan to make sure you stay on track (and know how to make adjustments for our busy lives).

  • All calls will be recorded and posted to the portal as quickly as possible. If you have a question that wasn’t answered in any of the recordings, please post the question in the Facebook group or send me a Facebook message.

  • Email me at coachbrittany@sunrisetrailscoaching.com.